Malaysia International Toys Fair
Toy industry that caters to members of public from all walks of life has the power to get the people together under one roof. Realizing the potential of toy industry, Malaysia International Toy Fair made its debut to display toys, models, collections, comic, anime and online games to attract visitors from all ages. Featuring a series of fun-filled activities and exhibitions related to cultures, visitors and toy lovers can witness different models, toys, collections, comics, animation and cosplay from local and international arena.
Every year, hundreds of new toys and products will be displayed and shown to the public. Considered as one of the best platform for toy manufacturers to promote and market their creations, they can attract distributors, retailers and expand their network with other business associates in the industry. The main purpose of organizing the toys fair is to elevate the industry in Malaysia to a higher level by increasing awareness among consumers and creating opportunities for local manufacturers to expand their businesses.
At times, decisions would be made during the fair to turn particular television show or movie into toys which would be available to the market. Manufacturers would elicit feedback from potential customers through interaction and find out their needs.
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